LOOP-LOC, the industry leader in pool safety covers and designer pool liners and long-term client of Lounge Lizard partnered with Lounge Lizard to create “Backyard Accents,” a new line of luxury poolside accessories such as pool float covers, outdoor pillowcase covers, beach towels, and beach totes. Lounge Lizard brandtenders created the brand logo, tagline, product packaging design, photoshoot creative direction, and developed a Shopify Website. Lounge Lizard marketing mixologists created the marketing strategy and is currently driving sales across digital and social media channels, email, Google shopping, and SEO.   Objective LOOP-LOC had a clear mission for Lounge Lizard: position the new product line and brand of “Backyard Accents” as a luxury poolside brand that turns any home pool and backyard into an elegant and inviting spa-like resort. The objective, from a design perspective, was to take a high-end luxury approach to visual design while seeming approachable and affordable to consumers. Secondary objectives were to craft a digital marketing and social strategy to identify the right end consumer and start selling the Backyard Accents product lines at a customer acquisition cost that made financial sense and set the company on the path to profitability and growth of market share.   Approach Lounge Lizard started with the creation of the main corporate identity, the logo. We decided to recommend a re-imagination of the LOOP-LOC logo and mascot, Bubbles the Elephant. The product line of Backyard Accents embodies high-end and creative design patterns that mimic some of LOOP-LOC’s most popular luxury pool liners, so we decided that the logo should incorporate splashes of colors. The outcome is a super-creative looking Bubbles the Elephant. Once the brand ID was approved, Lounge Lizard designed the products packaging from packaging material recommendations to full design for the full product line and patterns of the pool towels, outdoor pool covers, pool float covers, and beach totes. A lifestyle and product shoot was coordinated and Lounge Lizard provided mood boards, and model demographics that exuded the ideal demographic and lifestyle of Backyard Accents. Lounge Lizard started the next brand deliverable a fully functional Shopify Website. User experience design was crafted around best practices in ecommerce design while executing a design that was on-brand and fresh and modern. The entire shopping experience takes users on a journey of easily exploring products and product collections while moving consumers into the shopping cart. Before the Website was ready for launch, Lounge Lizard crafted a strategic digital marketing plan and social media strategy to execute upon site launch.   Impact Upon ecommerce site launch digital marketing and social campaigns hit the Internet, across social channels, and on Google shopping. Almost immediately sales hit. On a daily basis Lounge Lizard is fine tuning all marketing communication channels for optimal conversion rates and keeping a close eye on the acquisition cost of a customer while crafting remarketing strategies.