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By having a quick glimpse of this list, you will find out why conducting a market research is crucial for the success of any product or service. From big companies to individual professionals, no one can escape the importance of market research for gaining new clients or prospects. It allows them to identify their current and potential customers' wants and needs, figure out a marketing strategy to promote their products, and adjust their sales pitch according to the interests of the potential customers. At the same time, conducting market research is no walk in the park.
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