Overall Feedback:
Boucher + Co did several things for us. They helped us with some social media advice as well as web design. They also did a logo at one point. The biggest piece though was the website, which is on the Magento platform. They indexed products for us, put pictures in, and put all of the tagging for the products. They did a customized layout for us and customized the brand slider. Boucher customized the way people interact with the products, improving the way that products are viewed. For example, some items show up in different sizes and in different places in the new layout. They put in some nice sales functions and things like that. For example, people can see new products and items we're running specials on. You can also look at the variations of a specialized product; I like that a lot. They put out social media on the items. We're actually in the process of asking them to modify the home page so I could get a [tiled] view of our social media. Those images would be very attractive and people would like to see them, especially since we have a very large social media following. They also did some optimization for Google so that our products would show when people searched for them. Our products can be searched by model number, name, or brand. The new site has resulted in an increase in profits and has facilitated more lucrative watch trade-in's. Responsiveness, personalization and quality are all highlights of the engagement.
Any areas they could improve?
We buy and sell high-end watches over the Internet. Our products include less expensive pieces worth about $1,000. We also offer extremely expensive pieces, well into 6 figures. I’m the owner of the company.