LAST UPDATED November 23, 2024

Top PPC Firms in Canada

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  • Look Agency

    Regina - Canada

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    Look is a full-service marketing and advertising firm in Regina, providing a range of professional services to public and private sector clients throughout Canada. When you choose to work with Look, you\'ll have a dedicated team​ working on your pr

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  • Salient Marketing

    Ottawa - Canada

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    Salient Marketing is determined to teach all business owners the reality of Internet Marketing. Everything we do is measurable and we provide in depth analysis. We are looking to work with businesses that want to grow and that are willing to build lo

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  • LinkNow Media

    Montreal - Canada

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    It all started with a simple idea. Co-founders Wesley Mendelovitch and Sonny Bettan realized early on that every business—big and small—needed a website. It was the only way to stay competitive in a world increasingly dominated by the internet. T

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  • Search Squad

    Toronto - Canada

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    If you’re looking for effective marketing performance with guaranteed results, look no further. Search Squad takes pride in being the first marketing company in the world willing to promise services that leave clients satisfied, or we will refund t

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  • JDR-Digital

    Toronto - Canada

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    JDR Digital is a boutique marketing agency that specializes in Digital Advertising& Marketing. We are a Results Driven company that looks at the big picture and focuses on Return of Investment (ROI). So how do we focus on ROI? Our core belie

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  • Wolf21

    Toronto - Canada

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    Wolf21 is an integrated Internet marketing agency that provides a one stop solution for business owners and marketing professionals who want more and more traffic, more leads, and more customers.Understanding the challenges that businesses faced when

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  • Eagleye Media |Digital Marketing Agency| PPC| SEO

    Toronto - Canada

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    \'Eagleye Media is a Toronto based full service Digital Marketing Agency founded by some of the top consultants from large agencies in Toronto (WSI etc.) with a heavy focus on Data Analytics and Client Relationships. We work closely with small to med

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  • Socializer Digital Marketing

    Calgary - Canada

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    We are a full service SEO agency. Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspects of your

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  • inBeat Agency

    Montreal - Canada

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    Cost-per-actions Maintaining an engaging social media feed is difficult Cost-per-engagement is too damn high with macro-influencers Goals 1. Generate original content across the travel niche 2. Repurpose the visuals across our different marketing cha

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  • Infinity Digital Marketing Co.

    Halifax - Canada

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    Infinity Digital Marketing Co. is a full-service digital marketing and advertising agency. Our team works exclusively for start-up’s and small business owners. We understand your unique business challenges, your relentless needs for bottom-line res

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1980 Firms

  • PPC Firms in Canada

     
    When it comes to PPC, the quality of the company managing your campaigns matters. Whether you’re looking to outsource your PPC management to an agency or hire a freelancer directly, it’s important to make sure you choose one that knows what they’re doing. Don’t worry though! In this list of top PPC firms in Canada, you’ll find all the information you need to make an informed decision about who should be working on your accounts.
     
    Pay-per-click advertising (PPC) is a form of advertising on search engines and other websites where advertisers pay only when their ad is clicked. Pay-per-click ads are often used to direct traffic to websites, and they appear in search engine results pages, on Web pages, and in various locations throughout a website. These ads can either be text or display ads. A text ad typically appears as an organic listing in a search engine results page and takes up one line of space with keywords hyperlinked to landing pages or specific URLs. Display ads usually show up above or below a list of organic search results in a browser window.
     
    Pay-per-click (PPC) is an internet advertising where you only pay when someone clicks on your ad. In order to get people to click, you need to write compelling ads that convince people to take action—and you’ll learn how in our guide! First off, it’s important to understand that Google AdWords and Facebook Ads are two very different animals. This is especially true because most businesses rely heavily on one platform or another for their digital advertising efforts. The best way to understand how each platform works and what's unique about them is by diving into a detailed breakdown of each.
     
    Knowing how to properly manage your AdWords account can be a very daunting task. You’re faced with daily decisions and strategizing every move you make. It can seem almost impossible to do it all alone, which is why many business owners choose to hire professionals for these services. By turning over your marketing efforts to a trusted firm, you’ll gain access to their experience and expertise in online advertising campaigns. In addition, they will also help you focus on higher-level operations so that you can get more work done and free up time for more important tasks.
     
    Unless you’re a seasoned online marketer, managing your first paid search account can be daunting. You may have heard that A penny saved is a penny earned or perhaps If you don’t have time to do it right, when will you find time to do it over? But if you plan your campaign carefully and work with reliable providers, you can save money and increase your ROI at the same time. Here are some things to consider before hiring a seo agency
     
    If you're in a pinch, or simply aren't interested in doing business with these agencies, don't fret—there are still steps you can take to get your campaign up and running as soon as possible. Getting started with Pay-Per-Click is easy. Choose a PPC firm or agency that aligns with your goals and budget and let them do their job! Don’t try to do it yourself, use one of these reputable agencies, so you can get back to doing what you love. From there, there’s no turning back!
     


    Frequently Asked Questions (FAQ)

    What is PPC and its benefits for business?

    PPC, or Pay-Per-Click, is an effective marketing strategy for businesses. It works by allowing business owners to create ad campaigns that appear in search engine results. When someone clicks on your ad, you only pay for that click. This helps businesses control costs and focus on quality traffic. The benefits of using PPC for businesses are multiple: 

    1. Targeted audience – You can target specific audiences using PPC to reach customers that are more likely to convert and drive the desired action. 

    2. Increase brand awareness – PPC can help drive people to your website who may not have otherwise known about your business.
     
    3. Fast results – Compared to other digital marketing techniques, PPC campaigns tend to get faster results. 

    4. Easy to track – The metrics available through PPC give you insights into your audience and help you make decisions quickly. 

    Overall, PPC can be a great tool to help grow your business and get your brand in front of the right people.

    What are the best practices of PPC?

    The best practices for PPC involve setting a budget, performing keyword research, creating compelling ad copy, utilizing proper bidding strategies, setting realistic expectations, and continually optimizing campaigns for success. 

    Budgeting: It's important to set a realistic budget for PPC campaigns so you don't overextend yourself financially. Start small and as you become more comfortable with the platform and track the results you get from your campaigns, you can then increase the budget.

    Keyword Research: Keyword research is the foundation of any PPC campaign. Choosing the right keywords to target can make or break your campaigns. The right keywords should be relevant to your business, targeted to the right audience, and have the right amount of search volume. 

    Ad Copy: Writing great ad copy is an essential component to successful PPC campaigns. Creating engaging, attention-grabbing headlines, call to actions, and messaging are key to increasing your CTR. 

    Bidding Strategies: With bidding, it’s important to understand what your goals are, who you’re targeting, and the types of bidding strategies you should employ to meet your goals. Using the wrong bidding strategies can be a waste of money. 

    Expectations: PPC can be an incredibly effective marketing strategy, but it does take some time for campaigns to show results. It’s important to have realistic expectations for the results and not to give up too quickly. 

    Continually Optimizing: Finally, it’s important to continuously optimize your campaigns by testing and tweaking keywords, ad copy, bids, targeting, etc. By doing this, you can ensure you’re getting the best return on investment possible. 

    In conclusion, with the proper research and set up, PPC can be an incredibly effective and cost-efficient tool for marketing your business.

    What are the services provided by PPC companies?

    PPC (Pay-Per-Click) companies provide services that help business owners to create and optimize their paid search campaigns to maximize the ROI (return on investment) from the advertising dollars they spend. Depending on the specific PPC company, they can provide services such as: keyword research and analysis, writing ad copy, campaign optimization, landing page optimization, website optimization, A/B testing, PPC reporting and analysis, bid management, and more. With the right services and support, businesses can create more successful PPC campaigns, resulting in more leads and sales for their business.

    How to choose the best PPC firms for your business?

    Choosing the best Pay Per Click (PPC) firm for your business can seem like a daunting task. However, taking the time to select the right firm can ensure your business reaps the greatest return on its investment. Here are a few tips for choosing the right PPC firm: 

    1. Make sure the PPC firm has experience working with businesses in your industry. Every industry has its own set of best practices when it comes to digital advertising, and selecting a firm with relevant experience will help your business reach its goals faster.
     
    2. Ask the PPC firm to provide examples of campaigns they have implemented in the past. This will give you an idea of their capabilities, as well as their success rates with past clients. 

    3. Review the pricing and contract terms offered by the firm. Compare the firm’s services with your current marketing budget and strategy to ensure you get the most value for your investment. 

    4. Consider how the PPC firm approaches customer service and account management. Some firms will provide more hands-on support than others, so consider how much interaction you would like with your firm before making a decision. 

    Choosing the right PPC firm for your business is an important decision. By following these tips, you can be sure you’re selecting a firm that can provide the most value for your business’s unique needs.

    What are the mistakes you need to avoid while selecting PPC agencies?

    As a business owner, it's important to ensure that you are partnering with a PPC agency that has the experience, qualifications, and values that match your needs. To ensure that you're selecting the best PPC agency for your business, here are a few things you should avoid: 

    1. Don't select an agency without researching their reputation. Read customer reviews and research the team members and their background to understand the quality of their work and customer service. 

    2. Don't overlook the importance of experience. Look for a PPC agency that has extensive knowledge of PPC and digital marketing strategies and can use their insights to create an effective and targeted campaign. 

    3. Avoid settling for an agency that offers generic or 'one-size-fits-all' campaigns. The most successful PPC campaigns are highly tailored to the unique needs of the PPC company, so make sure that the agency you select can customize their approach. 

    4. Avoid working with a PPC agency that is unresponsive and inaccessible. Communication is essential to the success of any marketing strategy, so make sure the agency you work with has a clear process for staying in touch and regularly reviewing results. 

    Selecting the right PPC agency for your business can make or break the success of your campaigns. Taking the time to research and review potential PPC agencies and ensuring that you partner with the best fit for your needs will make all the difference in the effectiveness of your strategy.

    What are the benefits of outsourcing PPC services?

    Outsourcing PPC services can be a great way to leverage the expertise of professionals and optimize your company's pay-per-click (PPC) campaigns. By utilizing experienced PPC services, you can create high-performing campaigns that are more likely to generate tangible results for your business. Here are some of the key benefits of outsourcing PPC services: 

    1. Experienced and Professional Team - When you outsource your PPC campaigns, you get access to a team of experts who have experience in the field and know the best strategies to maximize performance. 

    2. Cost Efficiency - Outsourcing can be more cost-effective than trying to manage PPC campaigns internally. When you outsource, you can also access advanced tools that would be too expensive to buy and maintain on your own. 

    3. Improved Performance - As previously mentioned, outsourcing gives you access to experienced professionals, which means that your PPC campaigns will be more likely to produce desirable results. An experienced team will have a good understanding of your industry and can leverage strategies and tactics to help you reach your goals.

    Overall, outsourcing PPC services can be a great way to optimize your campaigns and help you get more from your budget. If you're considering this option, it can be helpful to get a clear understanding of your needs and budget, and make sure that the provider you choose has the necessary experience and tools to make your campaigns successful.

    What is the difference between PPC and CPC?

    The main difference between PPC (Pay-Per-Click) and CPC (Cost-Per-Click) lies in the cost structure of your advertising campaign. With PPC, you're only charged when someone clicks your ad, and your ad may show multiple times before someone actually clicks it. On the other hand, CPC requires you to pay a fixed amount every time someone clicks on your ad. PPC advertising can be a cost-effective way to get your message out since you only pay when someone is actually engaging with your ad. That said, if you’re targeting high volume keywords, the CPC model may make more sense since it’s likely to cost you less overall. Ultimately, it comes down to understanding your target audience and which approach makes more sense for your business.