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When choosing a search engine marketing agency, look for a team of experienced professionals with a proven track record. Consider factors such as the range of services offered, experience with a particular platform or technology, customer support, cost, and references. You'll want to ensure the agency is up to date on industry trends, familiar with Google and Bing's guidelines, and willing to share analytics and data to demonstrate performance. Ultimately, it’s important to find an agency you can trust and partner with over the long-term.
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