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When choosing a search engine marketing agency, look for a team of experienced professionals with a proven track record. Consider factors such as the range of services offered, experience with a particular platform or technology, customer support, cost, and references. You'll want to ensure the agency is up to date on industry trends, familiar with Google and Bing's guidelines, and willing to share analytics and data to demonstrate performance. Ultimately, it’s important to find an agency you can trust and partner with over the long-term.
The best way to determine if a search engine marketing agency is good at what they do is by researching their experience and portfolio of past work. Talk to the agency and ask them about their successes, approach, and strategy for reaching desired goals. Ask for testimonials from past clients, as well as case studies that show successful results from working with them. Check out the search engine rankings for their past clients and verify that their campaigns have achieved real results. Finally, make sure the agency has a good understanding of search engine algorithms and strategies to ensure success in the future.