Overview

Marketing and advertising are changing so quickly that it’s nearly impossible to tell what the next big thing will be. Just over a decade ago Google, Facebook, LinkedIn and dozens of other communication platforms didn’t even exist. New methods of communication, new technologies and the ability of the consumer to interact with the seller have changed the landscape forever. Confusion, limited resources and too many choices have business owners and marketers wondering how to analyze all the data and successfully communicate with their audiences. Do you really need to jump on that new social media platform that appeared out of nowhere last week? Or is it a flash-in-the-pan that will distract you and drain precious budget dollars?