Overview

with a total accessible market (TAM) of 80 million units. There is a lot of room for Trifo to grow in an already crowded market. The goal of the campaign included two metrics: 

 

- Secure media coverage in 10-12 Tier 1 media outlets

- Increase Trifo’s social media following by 50 percent

 

Our recommendations to launch Ironpie included media pre-briefs, social media ad campaigns, participation in ShowStoppers® and creative events that drew media and prospects to the Trifo booth.

We did not have a product to send to editors in advance, so we had to rely on scheduled activities at CES for live viewings of the product at the show. By the end of the event, UPRAISE had:

 

- Secured 27 original articles in top tier, consumer tech, robotics, lifestyle media and more…

- Doubled Trifo’s social media following, as compared to the metric of increasing the following by 50 percent.

 

Trifo enlisted UPRAISE to implement an entire website overhaul in time for their next product announcement at IFA 2019. Within 2 months, UPRAISE brainstormed, wireframed, drafted, implemented and finalized an entirely new website in time for the conference successfully launching Trifo’s next home robot, Max.