Overview

At SW PR SHOP, we don’t think “all publicity is good publicity.” Sorry, Oscar Wilde. We believe in creating a clear message to get you noticed, changing attitudes and increasing your influence. There’s a bit of science to it — and healthy dose of magic. SW PR SHOP was started in 2008 by Molly Schoneveld, a small town Southern girl, turned L.A. local after twenty years of living and working on the West Coast. Molly and her team specialize in celebrity + lifestyle PR, interior designers, chefs, and luxury hospitality. Molly has over a decade of experience in the entertainment industry, beginning her public relations career at PMK/HBH (now PMK/BNC), where she worked with A-list talent, on Oscar campaigns for directors, producers and films, and served on the Sundance Film Festival team. She co-founded SW PR SHOP to offer a unique point of view that incorporates her entertainment industry roots, extensive knowledge of the media landscape, and passion for finely curated lifestyle and hospitality brands like Golden Door, where she has led the PR efforts since their relaunch in 2013.