Overview

SHADOW was founded in 2007 by veteran publicists Brad Zeifman and Lisette Sand-Freedman. With offices in New York and Los Angeles, SHADOW is an integrated marketing and communications agency focused on public relations, content development and digital media services. We create, introduce, and proliferate brand narratives through marketing solutions grounded in cultural insight. With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups.