Overview

To date, automation has created a snakes and ladders board of short cuts for marketers. Each iteration has taken us further away from the customer. To reignite business growth we need to return to first principles, because we wouldn\'t start from here.

Great B2B marketing depends on developing trust and relevance to create value. Traditional ABM delivers this by treating each customer as it\'s own market of one. That\'s uneconomical for most.AI allows us to expand this market of one to larger numbers whilst still delivering trust and relevance, creating value.