Overview

The dramatic correctional shift in the economy that began in 2006, created an environment conducive to entrepreneurial (startups) and intrapreneurial (personal branding) thought. The challenge ahead is obtaining the same economies of scales as larger, established firms. As a result, an opportunity has emerged to assist these entities in leveraging technology and marketing practices, preferably in tandem, to level the playing field while minimizing risk. Enter Phacient…..We are a full service consultancy specializing in management, marketing, and technology. Whether a firm needs to employ guerrilla marketing tactics to combat competition, cut costs by using more affordable, quality solutions, or attack the market by way of social media, Phacient can help. We base our recommendations on the following principles: Value, a difficult equation to solve Value No decision should ever come down to quality OR price. There is an inflection point in every scenario where the decision is made based the value of the result of that decision. Every scenario is unique and specific to the needs of the firm. Value, a difficult equation to solve Efficiency “Work smarter, not harder” is something many of us have heard but what does that mean? Simply, a firm should allocate their resources to maximize their outputs. Outsourcing/offloading services, when appropriate, leads to huge cost savings and/or increased quality. This concept is the easy part. The hard part is knowing how. Value, a difficult equation to solve Technology No decision should ever come down to quality OR price. There is an inflection point in every scenario where the decision is made based the value of the result of that decision. Every scenario is unique and specific to the needs of the firm. These three principles, when properly balanced, help our clients to attain their goals in the short and long term.