Overview

We believe in the power of the Fan. We build fan-bases, supporters and armies of admirers to tell your stories and spread the word. Fans don’t think in marketing jargon, they don’t meet in audience channels, they read, listen, obsess and debate in the work place or classrooms, on cold winter mornings, via public transport. They brim with conjecture, statistics and banter. They like, pin and post on the move or text and tweet in coffee shops or at home.

Fans talk to fans and building brand fandom is where the conversation starts. And that\'s where Performance Communications can help. We have a structured approach to ensure that what we know as fans, supported by the range of research tools at our disposal, provides insights to inform our creative ideas and enable the consistent delivery of campaigns with impact.