Overview

Mountain Laurel Digital is an intent driven digital strategy consulting firm based in Asheville, North Carolina offering services for organic search (SEO), content, market research & brand strategy. We provide valuable digital marketing strategy and robust research services for small to medium sized businesses, specializing in industries such as speciality food & beverage, tourism, niche consumer products, visual media, specialty consultants, higher education, software for service and other businesses with unique audiences. 

Founded by Casey Overcash Nifong in 2017, Casey’s knowledge of digital strategy stems back through her career, but the approach centered around humanized search intent research is what makes the difference.

Mountain Laurel Digital introduces a different approach to SEO and digital strategy by focusing on the the “why” behind your audience\'s search and creating strategies to market your product or service online through that why. This search intent focused content planning and targeting connects you with your core audiences. 

The ever-changing marriage between digital marketing and business growth is our passion. Through regional and national keywords research, competitive analysis, persona online targeting strategy and on site SEO execution we provide results for companies looking to grow their brand awareness within organic search results.