Overview

Milk Mantra is a dairy foods company based in Odisha, India founded in August 2009 by the former director at Tetley Srikumar Misra and cofounded by Rashima Misra, to solve the trust deficit between consumers and food in India arising out of opaque supply chains and adulterated food. First operational in 2012, it is India\'s first venture capital-backed agri-foods startup. It was set up to solve the milk scarcity problem in the state.[3] Milk Mantra has been built as a purpose-driven socially responsible business that seeks to rebalance capitalism by leveraging brand capital to create impact at scale.