Overview

At The Mark we help identify achievable, measurable client outcomes, then use our insight process to validate against audience perceptions, beliefs and use creativity to drive the desired change.

We use a systematic approach to find, nurture and compel audiences with creative rich with humanity, authenticity and utility. 

We recognize it can take many interactions to truly engage and convince someone to the point that they will consider and even act. We map our efforts against the stages of behavioural change for the desired response and we plan creative with flexibility, so we can quickly adapt based on audience response (or lack thereof), for optimal results.

This approach has consistently resulted in 2-8x benchmarks regardless of product category or service. A nurtured and understood audience is far more likely to convert, adding a huge multiplier effect to any program as well as brand and business performance over time.