Overview

the proper cultivation of blog posts are necessary scopes within a service company’s overall marketing program.

New York is one of the top three markets in the United States in terms of competition for attorney services. In general, the market for attorney services is one of the most highly competitive. To compound the problem, our client’s domain rating was low, which increased the difficulty of marketing the business online. With these factors in mind, we accepted the challenge to enhance our client’s organic traffic and to raise its domain rating by way of blog posts.

Under our watch, the law firm’s organic traffic increased over 50-fold within the first 24 months. By using analytical data from SEMrush and Ahrefs, we identified over 300 keywords for the firm’s website. The blogs we wrote, entitled “NYC lunch break laws” and “How does unemployment work in NY,” outperformed often-searched government and statistical websites and ranked on over 700 related keywords.