Overview

iGaming Advertising refers to the marketing and promotion efforts directed toward online gambling platforms, including online casinos, sports betting sites, poker rooms, and other gaming-related services. The goal of iGaming advertising is to attract new players, retain existing ones, and enhance brand visibility in an increasingly competitive market. This type of advertising uses a range of digital marketing strategies such as social media campaigns, paid search ads, influencer partnerships, affiliate marketing, and display ads across various online channels.