Overview

Idea Booth is a Creative Think Tank that originated from alumni and faculty members out of the University of Chicago Booth School of Business. Through collaboration, the Idea Booth approach harnesses the collective wisdom from the University of Chicago and its alumni.

We are a unique mix of strategists, creatives, innovators, programmers and business analysts obsessed with creating meaningful brand experiences that drive business results. Like many marketing firms, we offer Brand Development, Strategic Planning, Media and Creative Services across a variety of marketing disciplines. But honestly, that’s where the similarities end.

We provide consumer understanding and brand innovation, but we are not just another creative agency or research consultancy. We offer digital and interactive expertise, but we are not simply a digital shop. We are experts in social, influencer, and experiential marketing, but we are not another word-of-mouth machine.