Overview

Group RFZ enables brands and agencies to measure the precise impact of their content and influencer marketing initiatives. Instead of relying on traditional engagement metrics, Group RFZ\'s custom brand lift approach enables clients to measure and demonstrate the lift their efforts provided against their specific objectives. With clear metrics on how campaigns effect awareness, brand perception, purchase intent, specific brand attributes, resonance with a certain audience and more, clients can finally prove the value of their investment and see the ROI around upper funnel digital marketing.