Overview

The relationship worlds between consumers and brands have changed. Media, brands, and people are entering a new relationship. Communication is now spurred on by likes and tweets. Skat and bowling clubs become social communities. And buying decisions are increasingly being made on the internet. How does a brand handle it? what is right, what is wrong? Where is my brand meaningfully embedded in social media and where should you prefer to rest your digital hand? All a question of brand staging!