Overall Feedback:

A stellar turnaround! Ecom Hike demonstrated strategic agility and a knack for data-driven adjustments. Their willingness to pivot and prioritize my brand’s core message transformed a struggling campaign into a high-performing asset. Highly recommend for sellers needing PPC expertise with a focus on niche alignment—especially eco-conscious brands!

Any areas they could improve?
The initial broad targeting approach diluted my brand’s eco-conscious identity. Proactively researching niche-specific keywords (e.g., "sustainable yoga mats," "eco-friendly activewear") from the start could prevent misalignment and save time on revisions.

Overall Feedback:

While the campaign began with a scattered approach, the team’s agility in honing in on passionate cruelty-free audiences transformed outcomes. Their adaptability is stellar, but proactive niche research upfront would eliminate early inefficiencies. A 4.5/5 experience—explosive results post-pivot, but sharper initial targeting would make them unbeatable.

Any areas they could improve?
The initial ad strategy’s broad targeting diluted impact and wasted budget. Prioritizing audience segmentation (e.g., cruelty-free communities, vegan skincare trends) during campaign planning could prevent generic starts and accelerate results.

Overall Feedback:

Ecom Hike transformed a shaky start into a standout success by listening to feedback and zeroing in on sustainable demand. Their adaptability delivered impressive results, though sharper niche alignment in early planning could eliminate early missteps. A 4.5/5 experience—strong execution post-pivot, but room for deeper initial market analysis.

Any areas they could improve?
The initial product research leaned too heavily on generic items (e.g., phone cases), which wasted time and misaligned with my brand. Prioritizing niche-specific research (e.g., eco-friendly trends) upfront would prevent such detours.