Overview

BASED ON \"GROWTH DRIVEN DESIGN\" Strategy: in this step we will get to know your company thoroughly, what has worked and what has not, your \"Buyer Personas\" and the objectives of each area involved in the company. Platform: in GDD the goal will be to have the portal available as soon as possible to start making decisions. The decisions will be made based on the data of the site. Continuous improvement: all the data collected will be implemented on the website as soon as new needs are discovered, which follow the process of planning, building, learning and transferring. Elements such as audience, value, usability, conversion rates, personalization, inputs and promoters should be considered both by who is in charge of the website and the marketing and sales department in order to generate a product that meets the objectives set , designing the website with the