Overview

Our enterprise CRO audit has been designed to identify friction on your website and provide clear steps to improving conversion rate and user insight. Data Validation – We perform a full review of your Google Analytics set-up and measure the data integrity. We also benchmark your set-up against our recommended ecommerce specifications. The outcome of this is a clear set of recommendations and direction of any necessary changes that will improve data integrity and user insight. Measure the Opportunity – Our next step is our systematic page path and user profile analysis. This looks at the behaviour unique to your users and through this analysis we can identify areas of friction that are potentially causing difficulty in the user journey and damaging conversion rate. We then create an initial a/b testing roadmap backed up with hypotheses. Our audit will unlock the potential of your web analytics data, find the opportunities for increased ROI and improve your data visibility to maximise its value.