Overview

The solution

The project began with a series of workshops to define the target audience, customer journey and brand positioning for the campaign. The insights taken from this process were used to shape a top-of-funnel thought leadership campaign that explored the emerging challenges and opportunities that could impact manufacturing and retail businesses and positioned Unify as a practical solution provider and authority in this area.

A variety of topics were covered in range of media types including video, animation, roundtables with industry experts, an interactive ‘BuzzFeed’ style quiz, blog articles, whitepapers and guides. All content was housed in a dedicated content platform which was promoted through a channel mix of PPC and display advertising, social media marketing and email.