Overview

A rebranding guide is a comprehensive document that outlines the steps and strategies involved in redefining a brand's identity. It typically includes an analysis of the current brand, identification of the reasons for rebranding, and setting clear objectives. The guide covers the development of a new brand strategy, including logo design, color palette, typography, and messaging. It also outlines a plan for rolling out the new brand, including internal communication, marketing campaigns, and updating all brand touchpoints. A rebranding guide ensures a smooth transition and maintains brand consistency throughout the process.