Overview

Back in the early 80’s, my husband and I were two young art students. My husband graduated from Kent State University in 1988 with a Bachelors Degree in Fine Arts, and I graduated from The Cleveland Institute of Art in 1984 with the same degree. Married in 1984, we were the typical starving artists, working full-time and moonlighting on the side. My mom suggested that we start a corporation to make all the tax stuff legitimate. Irene, my mom, combined her name with mine and created The ChaRene Company. She registered the business as a minority women-owned corporation in 1986. I always placed emphasis on the “R” in the corporate name because this was the common letter in both our names. For a time, the corporation also leased out construction equipment. My father’s business was going through many transitional shifts at the time and The ChaRene Company helped him make the adjustment. Today, Irene is 88 years old and in 2010 decided to sell her remaining shares of the corporation to us. The corporation became a full-time venture in 1991. Back then, ChaRene Graphic Design mostly focused on developing one message that could effectively reach as many people as possible through print advertising. Through the years, with the introduction of the internet, the corporation evolved and changed to offer digital services to our clients. We’ve gone through two corporate makeovers since then with the most current taking place in 2010. We believe the name Charene Creative really reflects the scope of our services. Our focus is to design and create your advertising so it will grab the attention of your customers and communicate your company’s brand message in a compelling and powerful manner. We accomplish this through the ideal mix in all media, both online and traditional.