Overview

Companies are starting to rely too heavily on Facebook and Google advertising because it’s easier than doing the hard work of building a community.

But, as always, it’s the hard work that brings the greatest rewards. Engaged communities unlock hidden value that will directly benefit your customers and your company.

Customers who are part of a loyal community feel heard, understood, inspired, educated and entertained, they feel involved, and they get rewards and perks that delight them.

Companies benefit from customer loyalty because loyal customers buy exclusively from them, they buy more, they mean more referrals, endorsements, and brand ambassadors, they are great early adopters, beta testers, and sounding boards, they relay constructive criticism and they make companies aware of changing trends. Plus, basic economics, it’s 5 times cheaper to retain an existing client than it is to acquire a new one. #GrowYourTribe