Overview

Sarah Steil and Lisa Reed joined forces and officially launched Be That Design LLC in 2013, after working together to provide graphic design and branding services to University of Minnesota clients through an in-house agency. Their love of typography, design, restaurants, and delightful customer service experiences shaped their partnership and the way in which they served clients both small and large.

Sarah and Lisa continue to run the day-to-day workings of BTD BRAND, including designing, meeting with clients, working with interns, volunteering, sharing recipes and recent restaurant excursions, and often laughing. Their commitment to sustaining a brand design agency with empathy and helpfulness towards clients’ sometimes difficult deadlines informs and improves an ever-present collaborative attitude. Making clients’ days easier, lighter, and more efficient is always top of mind.

Work includes brand development, creation, and implementation for a variety of clients in the restaurant, professional services, education, and manufacturing sectors. Projects include ongoing inbound marketing, logo design, brand elements, brand definition, print and online advertising, social media profile customization, tradeshow marketing, brochures, signage, direct mail, marketing collateral, brochures, business cards, stationery, letterhead, envelopes, gifts, giveaways, email signatures, and more.