Overview

AMDIA is the entity that brings together companies and NGOs that use and support the multichannel tools and techniques of direct and interactive marketing, and their suppliers and independent professionals. Founded in 1987, AMDIA today represents almost 300 user and provider companies and institutions in Argentina. AMDIA promotes the setting of industry standards for responsible marketing, highlights the relevance as the key to reaching consumers with desirable offers and provides education, improvement, updating and relationship opportunities to improve results throughout the entire process. of direct and interactive marketing.