Overview

Acento is an authentically cross-cultural agency. With deep roots in the Latinx and General Market segments, we also recognize that siloed segments do not reflect the dynamic cultural interplay of our diverse society. We have developed a model that addresses the complexity of the marketplace.

We build from universal drivers and cultural moments to ensure consistency and brand authenticity, while addressing the cultural and linguistic nuances of specific segments to defeat audience indifference, impact behaviors and deliver measurable results. 

For nearly 40 years, Acento has delivered business results for top tier clients across categories, including financial services, healthcare, insurance, grocery, retail, packaged goods, telecommunications and energy.

Minority owned, the agency brings together diverse talent with unique perspectives and a shared focus on results and innovation.