What is Amazon’s BSR? What Does BSR Mean for Sales?
Posted on: April 25, 2021
| Written by:
Radd Interactive
If you’re interested in using Amazon to expand your eCommerce business, then you
need to know how the platform’s BSR plays into your sales.
What is Amazon BSR? And what does BSR mean for brands and retailers that want to optimize their online sales?
The retail platform’s BSR – or Best Sellers Rank – is the metric that Amazon gives to marketers and businesses to help them understand how their products perform. Being able to take advantage of this tool and to understand how it effects your rankings is crucial to being able to grow your sales.
How to improve your Best Sellers rank: Amazon’s BSR explained
With the BSR definition Amazon has given, businesses and retailers know what metrics can affect their product rankings.
But the truth is, improving or optimizing for BSR is not trivial. Afterall if it were easy, everyone would be gaming it!
Like we mentioned above, Amazon’s definition of BSR is calculated with metric data from recent sales, compared to competitor product sales in the same category. That means the only way to get a higher BSR is to get more sales (it’s in the name!). The best way of doing that is to take advantage of what’s known about Amazon’s A9 product ranking algorithm to improve product CTR, rankings, and conversions.
There are known strategies for increasing your amazon sales/rankings. They can involve both search engine optimization (SEO) and pay-per-click (PPC) style advertising on the Amazon platform. Generally speaking these are both effective ways to improve rankings. Better rankings leads to more brand visibility, which leads to more sales, which leads to higher BSR.
Focus on intent driven keyword strategies that can be built into your custom ads, product listings, and product descriptions. Amazon’s advanced A9 algorithm means using high-value, accurate search terms that are specific to each individual listing and that are ideal for your target shopping demographic. Next, further optimizing product listings means researching keyword strategy, implementing high-value content, focusing on UX, optimizing titles, writing detailed bullet points/descriptions, taking advantage of backend keywords, and more.
Doing that means leveraging better click-through-rates (CTR) and conversion rates (CR) to improve rankings in the algorithm.
What about advertising? Is Amazon advertising worth it? The algorithm doesn’t discredit conversions/clicks that are made via ads – meaning that paying to rocket product listings to the top of search results, or in front of shoppers on detail pages can rapidly boost metrics that can improve rankings. In short: ads can be a super great way of improving product rankings! Ultimately that means fast revenue, and fast sales!
According to Amazon’s BSR meaning, this is the only real way to grow sales rankings. Since Amazon rankings are driven by shopping behavior like CTR and verified reviews, the better your products perform early on, the faster you will grow in rankings over time.
Learn More
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About the author:
We are an SEO (Search Engine Optimization) and PPC (Pay Per Click) company based in San Diego. Our team of passionate experts are driven by client success. We live, breathe and sleep SEO and PPC and we strive to crush our client’s competition. Our team is never satisfied, no matter how well our clients are doing, because in the evolving online world we pride ourselves on finding new ways to keep them at the forefront of search engine technology. No matter the size of your company, it’s our number one goal to always make sure you are seen and heard.
