Excellent Benefits of Pay-Per-Click Ads

Any company, especially during the coronavirus pandemic, is looking for low-cost, high-impact advertising options. Customers are spending more time online than ever before, but companies are cutting ad budgets. “Should I quit ads or continue?” – is most likely something that has occurred to you. Many of our clients use pay-per-click (PPC) ads to get their name in front of millions of internet users.

What is PPC advertising?

PPC, or Pay-Per-Click, advertisement is a type of marketing where you pay a small cost each time anyone clicks on one of your advertisements. Instead of paying for projected impressions, you pay for the traffic these commercials attract, making them an excellent choice for companies who want complete control over their output and budget. Google Ads, Microsoft Advertisements, and Facebook Ads are the most common PPC advertising platforms, but, considering the number of searches and various alternatives, Google is by far the most useful for any PPC campaign. There are three main categories of Google advertising, each with its PPC rates and efficiency:

• Search Network: There are text-based advertisements in Google search results, such as supported connections, shopping page ads, and shopping banner results.
• Display Network: Picture-based advertisements that appear on the websites your target audience visits, usually in the form of a sidebar, banner, or footer image.
• Video: These are video advertisements that appear before, during, or after YouTube content.

The best PPC promotional strategies focus on directing customers to take a valuable decision, which can be as simple as buying the product. Still, it can also be as varied as to form submission, quote request, or PDF download.

The top ten advantages in PPC ads

We’ve got a list of the top ten reasons why successful PPC ads will help your company survive the pandemic slump and prosper in 2021. #1 PPC ads reach audiences cost-effectively Pay-per-click (PPC) advertising campaigns give you complete control of your spending, targeting, and ad placements. You’ll soon hit the sweet spot between budget and performance with ongoing PPC campaign optimization. You will never pay for ad views or reach with our PPC advertising services. Instead, you pay for clicks, so you have complete leverage over your spending.

#2 PPC ads provide instant traffic Though organic marketing campaigns are based on getting the content on Google’s first list, PPC advertisement slots are already available – why not take advantage of them and start generating business? Climbing the organic search ranks for keywords will take months. Organic growth is essential for creating a long-term brand, but there are periods when more immediate results are needed. This is where PPC can help. We create and execute a plan for your company that will immediately start driving targeted traffic to it. #3 PPC ads drive warm leads PPC advertisements help you to target the right people at the right time when they are actively seeking what you have to offer. You will pay per click and show the app to consumers already interested in what you have to offer. #4 PPC ads lead to positive ROI  Anything that can calculate can be changed and monetized. Unlike many other types of advertising, PPC advertisements are easy to track, which means you can tweak the ads until they deliver a positive ROI. We try various advertising and tactics before we find what works best for your business. It’s what we call our one-of-a-kind MIND approach. #5 PPC user data helps your SEO strategy Before committing to long-term SEO strategies, you should test your keyword approach in PPC. Whereas organic keywords are primarily obscured due to privacy concerns, there is no such limitation for paid search, so you can get a complete picture of which keywords translate and at what percentage and expense. This means the PPC keyword data can be directly fed into organic search marketing (SEO) and used in current metadata, headline, and keyword optimization. PPC campaigns encourage you to boost all of your website content without waiting for it to rank organically. #6 PPC ads don’t depend on algorithm changes Unlike content marketing and SEO, dependent on search engine algorithm changes, PPC ads provide consistency. Since PPC algorithms rarely undergo significant improvements, you can easily predict how your current and future campaigns will do with previous metrics. #7 PPC ads offer multi-layered targeting options PPC content gives you access to metrics such as user ages, addresses, and preferences, allowing you to exploit unique audience profiles both locally and internationally. Much better, when you experiment with PPC campaigns, you’ll be able to see what types of users react to your campaigns and what sites those users use, allowing you to hyper-target various demographics on channels where they convert best. #8 PPC user data benefits your social media strategy A combined search and social PPC campaign will lower the cost per purchase, thus converting considerably more consumers than separate PPC campaigns. This is because you can get more cross-channel consumer details that can be creatively integrated to boost your promotions even more. For example, when advertising on Google, you will use “Audience Observations” to warn your social targeting. Google’s “Audience Observation” tool lets you see which audience segments outperform others, and you can use the data in your social media targeting and ad copy to attract even more users. #9 PPC ads allow for smart retargeting When you mix PPC ads with analytics, you will see how a customer deals with your campaign and retarget those that did not convert. Assume you are running a PPC campaign for a new compost brand. Someone clicks on your ad but does not buy the product. You can then retarget the customer with display advertisements around the network to hold your brand in front of their minds. Retargeting works when you know the customer is still interested in your product; they need more time to decide. You improve your conversion possibilities by having your idea at the forefront of their minds. Furthermore, you should only screen-related product advertisements in your retargeting campaign so the consumer is reminded of what they are lacking. With this highly detailed promotional campaign in your arsenal, you can further increase brand recognition and attract new buyers. #10 PPC ads are easy to produce The best thing about PPC advertising is that they don’t necessitate specialized design or extensive manufacturing. It is easy to set up, open to all businesses, and sites such as Google Ads or your agency are still there to guide you through the process of producing good PPC campaigns.

Ten incredible PPC statistics

If you’re still not sure if PPC advertising is suitable for your business, consider the following statistics:

• Google processes over 40,000 requests per second.
• In 2017, 7 million advertisers invested a total of $10 billion on PPC.
• Over 2 million domains are part of the Google Display Network.
• Sixty-three percent of people say they would happily click on Google advertisements.
• 75% of people who click on advertisements claim it helps them find the details they’re searching for.
• According to Google, PPC will help raise brand visibility by up to 80%.
• Ads account for 25% of all search result clicks for local searches.
• Local retailers that use PPC to reach their audience geographically raise in-store visits by 107 percent.
• Sixty-nine percent of smartphone searches for a nearby business end in a phone call.
• Eighty-seven percent of all companies engage in social advertising, with 88 percent advertising on Facebook, 15 percent on LinkedIn, and 15 percent on Twitter.

Why hire PPC management services

PPC ads are an ever-expanding and ever-changing market. What worked six months ago may no longer work, which is why agencies like Digivate must be up to speed with the new features and methods of targeting your target audience online. You must not waste your precious time as a company trying to figure out the world of online ads. Instead, you tend to concentrate on more critical things, such as maintaining the company alive. Hiring a specialist PPC management firm is quicker and less expensive than hiring, preparing, and overseeing an in-house staff, in our opinion. Our PPC experts have extensive knowledge of search engines and social ads. You won’t have to waste time on ineffective marketing ads that don’t produce results when you work with us.

How can we help?

We can monitor tags for all web interactions and develop a marketing plan for all consumer touchpoints that move prospects to the final conversion. Are you want to partner with a multi-channel marketing agency? We will assist you in making the best of your ads. If you have questions or would like a free, no-obligation quote for a custom SEO strategy, contact us online or call us at 613-729-0500!