As COVID-19 continuously progresses, it’s essential for every business, no matter how big nor small, to be prepared not only for the present but for the future too. Under such unfortunate circumstances, having a good website capable of handling and supporting online sales establishing your online presence has never been more relevant today. We have enumerated a few good reasons why you should refresh your brand and get your business online to get it prepared for situations like this. With a website that has e-commerce capabilities, you can expect your business to show no signs of slowing down -- in spite of the crisis. Consider Online Traffic Typically, people would head down to stores, stock up on supplies they need, make their purchase, then call it a day. Since, we’re all under quarantine, having foot traffic would nearly be impossible in this climate. Although, foot traffic have tremendously decreased, online traffic, however, should increase. The most logical solution is to adapt to this new ‘wave’ by simply setting up a website with the necessary capabilities your business needs to start operating again. Maintaining Momentum Having a good online presence and e-commerce site will not only give you the option to keep your business up and running but also maintain relevant relationships with your loyal customers so they do not forget about you. An added bonus? Your business acquires a new found ability to reach more customers. Don’t just hope for the best, keep your business momentum going. Accessibility So you have your social media page set-up. That should be the end of the line right? Wrong. Although, social media can be great for having an outlet for new customers to verify your business credibility through your existing following, having an e-commerce website however, increases your accessibility. If your business used to face challenges in competing with global competitors, you’ll have a leg up on the big box competition by providing products and materials locally instead from overseas suppliers. But without having an e-commerce website to sell your product, it won’t matter how much supply you have. Simply getting your business online and having a good website will definitely help your business have a fighting chance in flourishing despite the predicament we’re currently in. COVID-19 wouldn’t be the first crisis to keep people from leaving their homes, and it certainly won’t be the last. It is essential that if such crisis happens again, you won’t have to brace yourself and your business for the full impact. No matter where you are currently in your business, at BRIGHTSAND Designs, we make it our mission to make your business’ online transition easy and possible. From starting a totally new e-commerce design or simply refreshing your current one, we will provide the best strategy that would best fit and benefit your business for the long-term. Adapting to this new economic shift may have brought us new challenges on how we should operate our business, but maintaining a business in spite of it is not impossible. The right mindset should be to “think physical distancing, not social distancing.” About the author: Danica is the Chief Marketing Officer of Brightsand Designs. Her background in Advertising and Marketing has made her known for her strategic imagination in aligning business goals with creative strategy and expression.