Impact of Coronavirus on Business

With businesses struggling to survive and the marketing ecosystem experiencing massive changes every day, the virus has affected every industry. While some businesses have reported a surge in traffic others have not been so lucky and as a result, have seen a significant drop in the website traffic. Below are the categories of businesses that have been affected by COVID-19. The Winners

1. Remote working platforms
2. Entertainment & video streaming websites
3. Gaming websites
4. Online gambling
5. Online courses
6. Cooking websites

The Losers

1. Travel & hospitality websites
2. Restaurants
3. Sports websites
4. Business-related topic websites

Google Traffic/Advertising

1.  Increase in CTR across various industries
2. Decline in Cost-per-Click
3. Decrease in search impression

Social Media Surge

Before the lockdown, an average user spent around 150 minutes/day on social media. However, during lockdown the number jumped to 280 minutes/day – a whopping 87% increase. People are flocking towards social media channels to stay in touch with their socially distant loved ones. To know more about detailed coverage, check out the full blog here. About the author: Hey guys, I\'m Akash Dubey. I work at Clevertize in 59, 1st Floor, 14th Cross Road, 9th Main Rd, Stage 2, Indiranagar, Bengaluru,560038. Check out my other blogs here.