About the author: Arcane Marketing’s Chief Operations Officer, Chad Russell found his true fit when he entered the digital marketing world in 2012. In 2010, he was introduced to website development and graduated from The Conservatory of Recording Arts and Sciences in Tempe, Arizona. He has an extensive list of marketing tools at his fingertips and an even larger list of worldwide businesses and professions he has strategized and created marketing campaigns for. His current specialty at Arcane Marketing is managing Search Engine Optimization fulfillment and he manages a growing team of highly skilled account managers and a crew of skilled content writers and social media marketers. He is both Google Ads and Google Analytics certified and is highly involved in staying on the cutting edge with the newest trends in digital marketing. Before developing his talent and currently doing what he loves, he gained 2 Associates Degrees in Automotive Technology and Diesel Technology. He has also proudly served in the United States Marine Corp. He and his wife Christy have 2 children that they enjoy spending time with. He and Christy are NRA certified firearms instructors and avid oil painters as well.