PPC versus SEO, paid traffic versus organic traffic—the debate that just doesn’t seem to end. Yes, the debate has a touch of relevancy to it, but what the people don’t understand is that both these methods can be used side by side. Honestly speaking, people consider PPC and SEO as different marketing strategies that should be dealt with in isolation. But can these two powerhouses be used together to get both paid and organic traffic? Absolutely. Both conversion rates and leads would increase. Read on to find out how these two digital marketing strategies, when used in conjunction, can benefit you and help you increase your revenue, inbound traffic, conversion rates, and leads.

SERP rankings

Well, this is quite obvious, but PPC and SEO can amplify SERPs’ exposure when working together. Usually, when a campaign is successful, people will stop focusing on the remaining ones. But by uniting PPC and SEO, not only will you increase your website’s exposure but also double the chances of boosting traffic. When both PPC and SEO campaigns start ranking higher on SERPs, PPC will be able to pick up the clicks that SEO missed. However, the reverse isn’t true. In fact, if you pause PPC ads, organic rankings won’t be able to pick a whopping 89% of the traffic from the paused ads—even if your website ranks number one organically.

Remarketing

With established Omnichannel marketing, you get the benefits of both PPC and SEO efforts working in collaboration without a great deal of coordination. Unless you don’t have the right parameters in place, you can use social media to remarket to a visitor entering your website via organic search. This is an incredibly affordable way of bringing your visitors back to your website.

Testing Keywords

You can use paid ads’ keyword data to see which keywords are actually converting to buyers—this should be an integral component of your SEO strategy. With these insights, you’ll be able to make well-informed decisions regarding which keywords to go after and which to ignore via SEO. You’re better off deprioritizing the searches in SEO that show no conversions and shift your focus to those that convert. Or, based on your content strategy for that customer, use certain terms that PPC fails to convert. For instance, if higher-funnel keywords are attracting the right market, use them. This can play out in a ton of different ways. However, by reviewing paid conversion rates of certain keywords, you’ll have the right information to do your SEO the right way.

Mediaforce helps you grow your clientele with targeted, data-driven strategies

Mediaforce is a leading, full-service, and versatile provider of digital marketing services in Vancouver that doesn’t rely on sleight of hand to attract new clients. Instead, we take pride in our own SEO and PPC marketing services in Vancouver to drive new customers to your website. Contact us now for more information!   About the author:

Since 1996, Mediaforce had the pleasure of partnering with amazing organizations from a wide array of industries. We’re eager to be at the cutting edge of new marketing strategies and technologies that will help give our clients the unfair advantage.