Do you want to increase the traffic on your website and explore the keywords that rank higher on search engines? Do you want to generate organic sales, and earn revenue for your website? If your answer is yes, then you should dig every section of Search Engine Optimization, become a pro in it. SEO is no rocket science; anyone who wishes to learn and explore can master the subject. We started as a newbie 14 years ago, and today, we stand tall as an SEO expert. If you have the will to expand your SEO knowledge, learn and follow. Search Engine Optimization is a vast topic, and as you’ll learn every section of it, you’ll explore its numerous advantages, which are as follows: Increase your SERP ranking and traffic It is the first and foremost reason why you should take SEO learnings. If you know how the search engine works and how to optimize your website, then you can savor the advantage of higher SEO rankings, which turn leads into customers, and thus, help you make money online. Less dependency on other resources When you become an SEO expert, you neither have to depend on any marketing agency nor hire an SEO consultant. Your in-house SEO skills will help you add value to your business without any dependency. Decrease in cost When you don’t hire any resources for your SEO work, you don’t have to worry about things like cost-cutting. Also, you can use the money generated from the decreased cost to buy new tools. If you are still reading, and if these advantages have got your eyes, then here are a few steps on how to become an SEO expert: Understand what is SEO A basic understanding of every subject is better to get started and learn. SEO is an online process that increases the quantity and quality of your website by increasing its visibility on search engine result pages. It makes use of various keywords and links to make your website rank organically. There are four different types of SEO: Technical SEO: indexing and crawling your website On-page SEO: optimizes your website’s pages Off-page SEO: promotes your websites on different platforms Content SEO: optimizes your brand’s content Understand how the search engine works The first step a beginner must take is to get familiar with the know-how of search engines. For many, it is the ultimate solution, and for some, it’s a way of earning money. Every search engine follows a basic step, which is crawling. It crawls billions of web pages, using its web crawlers (search engine bots or spiders). When you give search engine access to your websites, it navigates the web by downloading web pages and following the links, and discovers new pages. Understand Search Engine Marketing Search Engine Marketing is an internet marketing process that promotes your website by increasing its visibility on SERPs. The only difference between SEO and SEM is that in SEM, the visibility here majorly increases via paid advertising such as PPC. Choose the right SEO tools Since there’s a lot of information to process in SEO, you’ll feel lost, and the only solution that can bring you out of it is an SEO tool. There are numerous tools available online, but we have a few favorites that work exceptionally well. Google Webmaster Tool It is a free and most used SEO tool. Just overviewing your website on this tool will help you with a lot of information and statistics. Google Analytics Another free SEO tool by Google, which can be used to track your website’s traffic, understand your audience, the user flow, etc. There are a lot of metrics and reports within it, so don’t get confused, and take one step at a time. SEM Rush Amongst all the SEO tools, this is our most favorite. Even though it’s not free, it can be useful for SEO, PPC campaigns, keyword research, competitor analysis, social media monitoring, etc. we like this tool as you can do everything in one place, and often there are new features available, which make the work swift. SE Ranking The free version of this tool offers you limited features, but the paid version gives you access to everything. It is a cloud-based platform and is known as a powerful tool in the SEO business. Mangools Unlike other tools, Mangools is one of the most affordable tools for online bloggers and small scale industries. When you sign up with it, you get access to five different tools such as KW Finder, SERP checker, Link miner, and much more. Practice makes SEO perfect If you want to be an ace, you have to be practical, and not theoretical. Whatever theory you learn about SEO, it should be nothing but a list of actions, which will help you improve your website ranking. The only problem with theoretical knowledge is what works best for a particular website will not work for other websites. Thus, it is essential to practice SEO regularly. Patience is the key SEO is more about creating a long term sustainable business by organic traffic, and less about quick ways to generate traffic. Basically, it is a slow baby but gives exceptional results when you give it time. As it takes time to perform, we would recommend that you don’t rush to conclusions and always be patient. On the other hand, if you want quick results, try PPC campaigns. Pro tip: If you are making a certain change in your SEO strategy, you should always have a backup of your previous one. This will help you analyze your results well. Also, try to monitor your rankings and traffic, and take time to make SEO decisions. To sum it up, Search Engine Optimization is here to make a mark, and help you gain great results for years to come. So, go ahead, use SEO for your website and witness the chance of becoming an SEO expert. About the author:

Snehha Rawther