eBusiness UK added another new client to its ever-growing roster when it was appointed to help Rudy & Lou become an established name in the pet products market. Rudy & Lou specialises in high-quality, bespoke goods for the pet market that have been hand-crafted by artisans working in Tuscany, Italy, which is widely appreciated as the leather goods capital of the world. The range includes collars, leads, harnesses, pet carriers, beds and accessories. The company is named after two Miniature Long-Haired Dachshunds who inspired the formation of the business and who model many of the products on the website. The family business, which launched during lockdown, has called on eBusiness UK to provide its specialist search engine optimisation services to boost the new brand’s visibility online. With more than half of search engine users only clicking the top handful of results, and fewer than five per cent scrolling as far as the second page, a high ranking on sites such as Google is vital in building a brand and attracting new customers. Camille Ashforth, co-founder of Ruby & Lou, said: “SEO is an important part of growing our new business, but we know that it’s not just the volume of traffic that matters, but the quality, too. We chose eBusiness UK because we know that they will be able to bring the right types of customers, who are ready to buy, to our door. “My family has always been pet owners and I have worked in the pet care industry in recent years, and this has given me insight into what’s missing from the industry. With Rudy & Lou, we aim to fill that gap, building our brand to become the go-to retailer of high quality products.” Latif Kothia, director of eBusiness UK, said: “Shopping online has never been more popular, which means there is a bigger market than ever before but also more competition among retailers. Search engine optimisation is the most effective and cost-efficient way to find new online customers and increase online sales. “We are delighted to be working with Rudy & Lou on this project. They have a great business idea, great products, and we’re proud to be helping them find their customers and establish their brand.”   About the author: Established in 1998, eBusiness UK was an early SEO pioneer and we continue to deliver and stay ahead of the market over 20 years later. Our 20+ years’ experience in the Digital World ensures we know what is required to take you to the top of Google’s search results and deliver results that work for you. We work with ambitious companies to grow and increase their businesses by improving online traffic & leads.