Double Up Launches The Equipment Hub Website

Double Up Launches The Equipment Hub Website

Posted on: April 19, 2021 | Written by: Double Up Digital

Metalworking equipment never looked so good! We are thrilled to announce the new website launch of our longstanding client The Equipment Hub. The Equipment Hub is America’s premier machine tool dealer of used metalworking equipment and has been providing unique machine tool solutions to manufacturers throughout the world since 2011. Check out some of our favorite updates below!

Homepage Design Before & After

The old homepage didn’t provide an optimized search or shop experience when it come to locating the right type of equipment. We created a new design and navigation structure that is easy on the eyes and better optimized to convert e-commerce sales.
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With so many different equipment categories spanning across new and used machinery, creating a simplified UX was crucial. Now users can easily identify and access the machinery they want by categories, brands, and other unique signifiers.
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Responsive design is a must in 2021. Users can explore the site on any device and experience the same high-quality & responsive design.
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  About the author: Double Up Digital A FULL SERVICE WEB DESIGN & DIGITAL MARKETING AGENCY We’ve created an environment that makes us excited to come to work. Our efforts are motivated through passion, teamwork, and a demand for excellence. We truly enjoy providing successful outcomes for our clients and it’s reflected in our performance.  

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