The Case for Refreshing or Rebranding
The Case for Refreshing or Rebranding
Posted on: January 27, 2021 | Written by: Carol Colley
It can be tough to shake off our bias and look at our own business objectively.
How do you know when your branding is stale? You have had some great years with this brand and have grown into the company you are today because of it.
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However, we all need a little objectivity from time to time…
Staying static does your business and brand a disservice if it no longer works for you or represents your current brand values.
The important thing to keep in mind is that every detail of a good brand is designed with a purpose.
If there is a disconnect between your existing brand and the current aims of your company, your logo needs to pivot to reflect those aims along with the way you communicate with your audience.
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Outgrowing your original branding does not mean that the branding you started off with was no good.
On the contrary, it means that it has served you well.
There is a time to change, however.
When your business outgrows its branding, it is in response to the business’ pivot in direction or services to match their market needs.
![\"Y5](\"https://856938.smushcdn.com/1857481/wp-content/uploads/2020/09/Y5-blog-refreshing-or-rebranding-starbucks-1024x266-1.jpg?lossy=1&strip=1&webp=1\")
Re-framing your brand can help you showcase a different side to your business and can aid you in reaching your target demographic.
By showcasing what is memorable and unique about your brand compared to your competition, there is more chance that your target audience will choose you.
You should always be proud to shake someone’s hand, give them your business card and ask them to check out your website.
You are your brand’s greatest ambassador, after all!
https://y5creative.com/blog/the-case-for-refreshing-or-rebranding/