Owing to the rise of e-commerce stores and an increasingly tech-savvy world,  a plethora of dealers now have a chance to drastically improve their online presence and conduct a profitable business. While Amazon and Walmart have primarily dominated in this avenue, among others,  online dealers largely rely on these platforms to make burgeoning revenues through attractive online deals and sales. E-commerce has now become more about intelligent and targeted marketing. This huge shift can be credited to the use of Machine Learning and AI in a bid to predict the next big shopping trend and influence consumer preferences. A major chunk of shoppers have shifted to online shopping, and for that matter, the same has happened with the sellers as well who are building their portfolios on platforms like Amazon, Flipkart, eBay, Ali Baba, etc However, to convert your typical online consumer into a customer, e-commerce dealers need to leverage data analytics to optimize their offerings. Here is why Amazon dealers should leverage web scraping to increase their conversions:

Competition Analysis

Competition analysis is one of the most crucial aspects of business decision making. Collecting competing products’ data via scraping amazon data can help an Amazon dealer develop proper marketing strategies. This data is instrumental in comparing and monitoring competing products of competitors selling the same products as you. Web data can be leveraged by online dealers for competitor pricing analysis, competitive pricing, and repricing, cost management, seasonality tracking, etc.

Determine product ranking & review

Businesses should always know how their products are performing on the market. For the Amazon dealer, the best way to make bludgeoning sales will be to ensure that their products are listed first in the relevant search. One way to see the performance of its products is to study product reviews and perform sentiment analysis. The reviews are positive, neutral, and negative. Scraping amazon data allows Amazon dealers to recognize factors that influence product ranking and, in turn, to establish successful strategies to boost rankings. With the product review data in hand, Amazon sellers would be able to strategize on how to improve their products, customer service, etc.

Manage Customer Profile Data

Every business has its target niche, so does the eCommerce business, and the scraping of customer profiles would have created a tremendous opportunity for lead generation. However, Amazon’s web scraping policy is stringent and protective when it comes to the personal information of its customers. Amazon sellers switch strategies to obtain databases of consumers who have purchased their products. By observing their shopping patterns, sellers may prepare various sets of combo items for them, thus increasing sales. Yet, one thing one can do is to try scraping the list of Amazon’s top reviewers. So you can invite these people to review your existing products, or you can ask them to do so once a new product is launched. Since the list of the top reviewers is enormous (up to 10,000 people), web scraping can be used to get the data we need, and this can save a lot of time.

Determine market data

To determine your most profitable niche, dealers need to study market data. This can essentially highlight what kind of products are the most in-demand, understand the category structure of Amazon. And how your products fit in the existing market. Scraping amazon data from the competing products can provide such information, which can then be leveraged by a dealer to optimize their internal assortment and best utilize their manufacturing resources.

Assess Prices

Price scraping from Amazon has a lot of advantages. Competitor pricing analysis will help you spot price trends, help you analyze your competitors, and, most importantly, help you identify the best pricing strategy. A good pricing strategy will increase profits and make your company more competitive. In general, in the field of e-commerce data extraction, price scraping is a significant move that equips a business with strategic awareness to resolve competition.

Assess offers

For a customer, offers act as the most enticing element of e-commerce sites. Knowing what your competitor has to offer can aid you in designing an effective marketing strategy for our products. Web scraping amazon data allows you to focus on Competitor pricing analysis, real-time cost tracking, and tracking seasonal changes for coming up with better product offers for a consumer.

Get Global Selling Products and Price Data

Amazon operates globally and ships internationally. Thereby, you can identify opportunities for international sales by scraping product data that ship overseas. Compare the prices of these products in other markets and find the markets where prices are higher. Then, based on a comparative price data analysis, you should start extending to these markets.

Recognize Target Group

Every seller specializes in a particular niche and has a certain kind of customer base. By knowing their target group, a dealer can make informed choices about the products it offers. Scraping customer preferences on Amazon can enlighten a dealer of its customer base. While Amazon protects customer profile to a large extent, dealers can come up with a strategy to collect profiles of customers who have bought their products. This customer data can then be used by Amazon dealers to study their shopping habits and accordingly plan different sets of product combo for them, thereby boosting sales.

Conclusion

Scraping Amazon data has the potential to offer a wealth of information with untapped potential waiting to be leveraged into key decision making. We offer affordable Amazon web scraping data services. Want to find out more ways to use web scraping? Or you don’t know how to start your web scraping project? We’ve got a lot of blog posts that will answer all your questions! About the author:

Hir Infotech is a leading global outsourcing company with its core focus on offering web scraping, data extraction, lead generation, data scraping, Data Processing, Digital marketing, Web Design & Development, Web Research services and developing web crawler, web scraper, web spiders, harvester, bot crawlers, and aggregators’ softwares. Our team of dedicated and committed professionals is a unique combination of strategy, creativity, and technology.