The jaw-dropping, last-minute placement of my memoir in The New York Review of Books, which tripled sales and validated the project’s potential. Their ability to secure such a prestigious feature—despite early missteps—saved the partnership. Initial communication and creative alignment. The social media team used generic stock photos that clashed with my memoir’s tone, and I felt unheard during early feedback. Proactive collaboration and tailored visuals upfront would build trust faster.
Missed our agreed start date by a week. But they overdelivered: 5-star reviews flooded in, and Barnes & Noble picked up my book. No regrets. No such areas for improvement.
Thriller marketing felt generic. Gave feedback—they pivoted, booked me on true crime podcasts. Sold 500 copies in a month. Adaptability saved it. No such area for imorevements.